Should You Do Yoga on Rest Day?

People who exercise regularly will attest: working out can become a habit. When it does, missing a day in the gym or the studio can feel awful. You want to look and feel your best, after all! That’s why it can be so easy to think rest days are counterproductive. Doesn’t skipping a day put a dent in gym gains? Isn’t it true that people who take rest days are more likely to miss their fitness goals?

The thought of a rest day might repulse you, but believe this: rest is just as crucial to your gains as working out. Without proper rest, you risk doing serious damage to your body in a whole host of ways! Overworking your body can lead to a weakened immune system, sleep difficulty, a decrease in strength, and injury. The fitness and medical communities agree on this.

Working out (especially strength training) is really the process of tearing your muscle fibers and then allowing your body to rebuild those muscle fibers to be even stronger for next time. The fiber damage is necessary for growth, but the repair doesn’t happen when you’re active. It occurs while you rest. If you don’t give your body time to rest, it won’t be able to repair your muscle fibers. That means you’ll plateau on your gains. Nobody wants that.

Continue reading “Should You Do Yoga on Rest Day?”

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Print vs. Online Marketing: Which Is Right For Your Business?

Living in the information age has many advantages, but marketing to specific audiences and niches presents specific challenges. How can we best reach our target audience or attract new customers? Is there a way to bridge the gap between traditional and online marketing?

The simple answer to the latter question is, “yes.” In fact, doing so is no longer a matter of choice; it’s a matter of survival. Successful marketers know when and where to use each.

 

Online Marketing

relying heavily on online marketing works for businesses that match one of two basic criteria:

  1. You have a brick-and-mortar company but you do a considerable percentage of your business online
  2. You only do business online (eg. e-commerce)

In both instances, a strong online marketing presence is critical to success because you are dealing with a customer base that extends beyond a single location or geographic area.

Continue reading “Print vs. Online Marketing: Which Is Right For Your Business?”

4 Creative Marketing Trends Coming in 2019

Joseph Benevento Creative Marketing.png

To keep your business competitive in today’s fast-paced digital world, you need to stay up to date on the latest marketing trends so you don’t get left behind. To help you do that, we’ve compiled a few of the hottest creative marketing trends that you’re sure to see throughout the year of 2019.

 

Native advertising

Vastly different from the sponsored posts you’ve become adept at ignoring, native advertising is when marketers subtly slide the product or service into a piece of existing content. This provides users with a break from the overwhelming, in-your-face style adverts they’ve grown used to.

By working strategically with content creators in your niche, businesses of all sizes can gain large amounts of exposure without relying on heavily pushing their products and services.

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When Sales Go Wrong and How to Fix It

when sales go wrong and how to fix it

In the field of sales, many different factors make up the job. Sales personnel must know about their products, services, and business; they must understand the costs, shipping, and time it takes for consumers to receive their purchased goods; they must know when products are running low or when they are discounted, and they have to know how to sell the product to people.

While it is a lot to keep track of, sales managers and businesses can keep their employees one step ahead by preparing them for possible issues that may arise. Whether it be within the team or between an employee and customer, use these tips to prepare for when sales go wrong.

For customers:

Immediate Communication. Anytime there is an issue with your sales or product; you must notify the customer in a timely fashion to give them the chance to plan and address any inconveniences that may arise. It might not be easy, but it is necessary. With the proper timing and approach, it is possible to build a stronger relationship based on the accountability and responsibility displayed.

Improve comfort. Find a way to help the customer deal with any inconveniences caused and never put any blame on them. Work to diminish the blow as much as possible, and allow them the opportunity to discuss any fear or disappointment they may have.

Apologies. Learning to apologize appropriately is a skill that is utilized in all areas of life. However, when it comes to sales, an apology should not be the first thing on your mind. Without a plausible solution, the customer won’t be receptive to the apology and may find it condescending.

Compensation. When it comes to business, the number one motivator is profits, which is driven from consumers. Therefore, when a consumer takes a loss–whether that be through products or services, they should be compensated for more than they lost to ensure their business stays with your company, and that their negative experience dissipates.

For employees:

Education. Stay ahead of the potential issues by keeping your team educated and up-to-date on all things sales and your company. By involving them in the metrics of the company, the sales staff becomes more than their own sale numbers.

Team Tension. No matter what field or industry you work in, tension and conflict are sure to arise. If unaddressed, these things can impact the workplace culture and overall productivity. Rather than allowing it to brew, pay attention and encourage employees to communicate. Chances are it is all a misunderstanding.

Stop talking. One of the quickest way to lose a sale before hanging up the phone is continuing to talk to the potential customer after they have expressed readiness to get started. By trying to further sell, personnel may say something that could make the customer think twice. Rather than taking the chance, stop discussing the product after they’ve agreed to give it a try, and move into solidifying the sale.

Originally published on http://josephbenevento.net

Marketing Trends Coming in 2019

marketing trends coming in 2019

Each year, the extensiveness of technology and its advancements continue to expand. It seems that what looks to be impossible this year with technology, will become a reality by the next. Because of the continual advancements, businesses must stay on top of the different trends that come as a result. Stay in touch and on top of marketing trends in 2019 by checking out these expected fads.

Forget Ads – Out with advertisements, in with reputable content. People no longer trust companies to provide accurate information over dramatized results. Rather than trust the people aiming to make profits, consumers are not looking to people they know, branded sites, and reviews. It is projected that 30% of all internet users will be using ad blockers by the end of 2019.

Authenticity – As everything shifts from human-based customer service to automation and bots, there is a genuine concern that businesses will suffer a loss due to the lack of opportunity for relationship building. However, 2019 already has a solution: offer an authentic experience by adding a personal touch when possible and making an effort to connect with consumers on a consistent basis.

Content Marketing – To say that content marketing is a new concept would be wrong, by nearly a decade. While it is widely known that using informative content to build your brand can be extremely successful, content marketing in 2019 has flourished into a content marketing plan. Rather than focusing on the content specifically, content marketing now requires extra time to create and publish consistent content that helps companies achieve their goals while providing meaningful value to the audience.

New Formats – Technology is the new wave, and how we use it have continued to evolve. 2018 proved to be the year of videos, and 2019 has no plans to slow it down. Podcasts were another new format that saw substantial interest, and bot usage became an option to produce better customer service. Find success in 2019 by adopting new formats and mediums and ditching the ones that don’t pan out.

Personalization – If you weren’t aware of personalization in 2018 (you must’ve been living under a rock), you will hear of it in 2019. Anticipated to be a top marketing fad this year, personalization of products and services will become a more mature and extensive process in 2019. Because of the scale personalization will take, 2019 will see a lot of experimental models and concepts, as companies work to leverage their technologies and data to procure revenue.

Originally published on http://josephbenevento.org

Easy Tips for Those Entering Sales

Joseph Benevento: A career in sales can be a promising path to take, but it also takes a positive attitude and an outgoing personality. Since your income depends on your ability to close sales, adopting the best sales strategies can impact your ability to earn a good income. Instead of relying solely on your winning personality, try incorporating some of these strategies into the way you approach and handle each potential customer.

 

Forget the Hard Sell

An aggressive sales approach is likely to turn people off, especially in today’s climate. Consumers are interested in forging relationships with businesses they can trust, so they tend to veer away from those businesses that seem solely intent on making a sale Instead, try to solve a problem for your customer in a way that relies on your product. Consumers are more willing to buy, if they feel as though the product will really help them.

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Marketing Mistakes You Should Avoid At All Cost

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Marketing is the first step towards selling a product and keeping it relevant. In the recent years the task of marketing something to the masses has become more rigorous due to the amount of platforms you are now able to share your product on, and the amount of reach it is getting when shared on them. In order to keep your product relevant and selling, here are some mistakes you should avoid at all cost.

Lack of Planning
Failing to plan is essentially the same as planning to fail. When marketing a product to people, there must be a strategy put in place first. Where is the product going to have the most impact? Will it be on Facebook, where you are able to write long post? Or an add on Twitter that shows up on people’s timelines. All of this should be taken into consideration when setting marketing goals, as well as a timeline, since study shows that it takes consumers multiple encounters with an add to recognize a product. Continue reading “Marketing Mistakes You Should Avoid At All Cost”