Should You Do Yoga on Rest Day?

People who exercise regularly will attest: working out can become a habit. When it does, missing a day in the gym or the studio can feel awful. You want to look and feel your best, after all! That’s why it can be so easy to think rest days are counterproductive. Doesn’t skipping a day put a dent in gym gains? Isn’t it true that people who take rest days are more likely to miss their fitness goals?

The thought of a rest day might repulse you, but believe this: rest is just as crucial to your gains as working out. Without proper rest, you risk doing serious damage to your body in a whole host of ways! Overworking your body can lead to a weakened immune system, sleep difficulty, a decrease in strength, and injury. The fitness and medical communities agree on this.

Working out (especially strength training) is really the process of tearing your muscle fibers and then allowing your body to rebuild those muscle fibers to be even stronger for next time. The fiber damage is necessary for growth, but the repair doesn’t happen when you’re active. It occurs while you rest. If you don’t give your body time to rest, it won’t be able to repair your muscle fibers. That means you’ll plateau on your gains. Nobody wants that.

Continue reading “Should You Do Yoga on Rest Day?”

Print vs. Online Marketing: Which Is Right For Your Business?

Living in the information age has many advantages, but marketing to specific audiences and niches presents specific challenges. How can we best reach our target audience or attract new customers? Is there a way to bridge the gap between traditional and online marketing?

The simple answer to the latter question is, “yes.” In fact, doing so is no longer a matter of choice; it’s a matter of survival. Successful marketers know when and where to use each.

 

Online Marketing

relying heavily on online marketing works for businesses that match one of two basic criteria:

  1. You have a brick-and-mortar company but you do a considerable percentage of your business online
  2. You only do business online (eg. e-commerce)

In both instances, a strong online marketing presence is critical to success because you are dealing with a customer base that extends beyond a single location or geographic area.

Continue reading “Print vs. Online Marketing: Which Is Right For Your Business?”

4 Creative Marketing Trends Coming in 2019

Joseph Benevento Creative Marketing.png

To keep your business competitive in today’s fast-paced digital world, you need to stay up to date on the latest marketing trends so you don’t get left behind. To help you do that, we’ve compiled a few of the hottest creative marketing trends that you’re sure to see throughout the year of 2019.

 

Native advertising

Vastly different from the sponsored posts you’ve become adept at ignoring, native advertising is when marketers subtly slide the product or service into a piece of existing content. This provides users with a break from the overwhelming, in-your-face style adverts they’ve grown used to.

By working strategically with content creators in your niche, businesses of all sizes can gain large amounts of exposure without relying on heavily pushing their products and services.

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When Sales Go Wrong and How to Fix It

when sales go wrong and how to fix it

In the field of sales, many different factors make up the job. Sales personnel must know about their products, services, and business; they must understand the costs, shipping, and time it takes for consumers to receive their purchased goods; they must know when products are running low or when they are discounted, and they have to know how to sell the product to people.

While it is a lot to keep track of, sales managers and businesses can keep their employees one step ahead by preparing them for possible issues that may arise. Whether it be within the team or between an employee and customer, use these tips to prepare for when sales go wrong.

For customers:

Immediate Communication. Anytime there is an issue with your sales or product; you must notify the customer in a timely fashion to give them the chance to plan and address any inconveniences that may arise. It might not be easy, but it is necessary. With the proper timing and approach, it is possible to build a stronger relationship based on the accountability and responsibility displayed.

Improve comfort. Find a way to help the customer deal with any inconveniences caused and never put any blame on them. Work to diminish the blow as much as possible, and allow them the opportunity to discuss any fear or disappointment they may have.

Apologies. Learning to apologize appropriately is a skill that is utilized in all areas of life. However, when it comes to sales, an apology should not be the first thing on your mind. Without a plausible solution, the customer won’t be receptive to the apology and may find it condescending.

Compensation. When it comes to business, the number one motivator is profits, which is driven from consumers. Therefore, when a consumer takes a loss–whether that be through products or services, they should be compensated for more than they lost to ensure their business stays with your company, and that their negative experience dissipates.

For employees:

Education. Stay ahead of the potential issues by keeping your team educated and up-to-date on all things sales and your company. By involving them in the metrics of the company, the sales staff becomes more than their own sale numbers.

Team Tension. No matter what field or industry you work in, tension and conflict are sure to arise. If unaddressed, these things can impact the workplace culture and overall productivity. Rather than allowing it to brew, pay attention and encourage employees to communicate. Chances are it is all a misunderstanding.

Stop talking. One of the quickest way to lose a sale before hanging up the phone is continuing to talk to the potential customer after they have expressed readiness to get started. By trying to further sell, personnel may say something that could make the customer think twice. Rather than taking the chance, stop discussing the product after they’ve agreed to give it a try, and move into solidifying the sale.

Originally published on http://josephbenevento.net

Marketing Trends Coming in 2019

marketing trends coming in 2019

Each year, the extensiveness of technology and its advancements continue to expand. It seems that what looks to be impossible this year with technology, will become a reality by the next. Because of the continual advancements, businesses must stay on top of the different trends that come as a result. Stay in touch and on top of marketing trends in 2019 by checking out these expected fads.

Forget Ads – Out with advertisements, in with reputable content. People no longer trust companies to provide accurate information over dramatized results. Rather than trust the people aiming to make profits, consumers are not looking to people they know, branded sites, and reviews. It is projected that 30% of all internet users will be using ad blockers by the end of 2019.

Authenticity – As everything shifts from human-based customer service to automation and bots, there is a genuine concern that businesses will suffer a loss due to the lack of opportunity for relationship building. However, 2019 already has a solution: offer an authentic experience by adding a personal touch when possible and making an effort to connect with consumers on a consistent basis.

Content Marketing – To say that content marketing is a new concept would be wrong, by nearly a decade. While it is widely known that using informative content to build your brand can be extremely successful, content marketing in 2019 has flourished into a content marketing plan. Rather than focusing on the content specifically, content marketing now requires extra time to create and publish consistent content that helps companies achieve their goals while providing meaningful value to the audience.

New Formats – Technology is the new wave, and how we use it have continued to evolve. 2018 proved to be the year of videos, and 2019 has no plans to slow it down. Podcasts were another new format that saw substantial interest, and bot usage became an option to produce better customer service. Find success in 2019 by adopting new formats and mediums and ditching the ones that don’t pan out.

Personalization – If you weren’t aware of personalization in 2018 (you must’ve been living under a rock), you will hear of it in 2019. Anticipated to be a top marketing fad this year, personalization of products and services will become a more mature and extensive process in 2019. Because of the scale personalization will take, 2019 will see a lot of experimental models and concepts, as companies work to leverage their technologies and data to procure revenue.

Originally published on http://josephbenevento.org

Easy Tips for Those Entering Sales

Joseph Benevento: A career in sales can be a promising path to take, but it also takes a positive attitude and an outgoing personality. Since your income depends on your ability to close sales, adopting the best sales strategies can impact your ability to earn a good income. Instead of relying solely on your winning personality, try incorporating some of these strategies into the way you approach and handle each potential customer.

 

Forget the Hard Sell

An aggressive sales approach is likely to turn people off, especially in today’s climate. Consumers are interested in forging relationships with businesses they can trust, so they tend to veer away from those businesses that seem solely intent on making a sale Instead, try to solve a problem for your customer in a way that relies on your product. Consumers are more willing to buy, if they feel as though the product will really help them.

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Marketing Mistakes You Should Avoid At All Cost

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Marketing is the first step towards selling a product and keeping it relevant. In the recent years the task of marketing something to the masses has become more rigorous due to the amount of platforms you are now able to share your product on, and the amount of reach it is getting when shared on them. In order to keep your product relevant and selling, here are some mistakes you should avoid at all cost.

Lack of Planning
Failing to plan is essentially the same as planning to fail. When marketing a product to people, there must be a strategy put in place first. Where is the product going to have the most impact? Will it be on Facebook, where you are able to write long post? Or an add on Twitter that shows up on people’s timelines. All of this should be taken into consideration when setting marketing goals, as well as a timeline, since study shows that it takes consumers multiple encounters with an add to recognize a product. Continue reading “Marketing Mistakes You Should Avoid At All Cost”

What is Influencer Marketing?

Influencer marketing is not a new strategy, though it has become an increasingly popular topic amongst marketers. Its effectiveness, especially in comparison with traditional advertising strategies, is thought to have sparked its rise in pertinence. What is influencer marketing and how is it so effective?

Influencer marketing incorporates someone with a large social media reach, known as an influencer, to help deliver a message to a large population. Marketing that utilizes influencers proves different than traditional advertising that uses celebrities, as influencer marketing does not borrow from credibility, but instead reach. This creates an authentic and transparent marketing strategy which proves effective in increasing consumer awareness and action.

To read the full article, visit Joseph Benevento’s website.

What The Military Taught Me About Sales

Tenacity

Everyone in sales knows the importance of not giving up. Tenacity is often synonymous with persistence, and can be defined as “relentless, stubborn.” You have to be tenacious and persistent without being annoying; excited without being overbearing. The military is an excellent career to quickly learn the art of tenacity. Without it, whatever level military training you go through would be pretty difficult. I’m certainly not saying the military is the only place you can learn this skill; many people develop this within themselves through their environment (upbringing, schooling, friends, family, etc).

Learning the act of pursuing something relentlessly is vital in sales. Most if not all sales-related books will tell you a very, very small percentage of sales are actually closed during the first sales call. Knowing how to go after that prospective client and chase down that final sale in the face of a ticking clock requires a lot of relentless talent – and stress management – which is an entirely separate topic for another day. You can think of it this way: talent and training both provide the insight into what will be a good sale, and tenacity provides the ability to go out and chase it down.

Learn to love the chase by tangling with tenacity.

The Importance of Relationships

Another concept the military instills in you is the importance of building relationships. When you join the military, it doesn’t matter what the interests, skin color, or background of the person are next to you – it just matters that whether they’re male or female they are your family, a volunteer, and have motivations very similar to your own for joining the service. This goes hand in hand with the importance of fostering meaningful relationships in sales. As I stated in a previous blog, sales are about creating meaningful and lasting relationships. The sales process is first and foremost about creating a bond between the salesperson and the prospective client and knowing how to operate around that fine line of personal and professional can be the defining factor between making or breaking the sale.

The Desire to Help

People enter the military for a variety of different reasons, but most people stay in to help their country, and overall make the world a better place to live. 9/11 highlighted the fact that there are people out there committed to ending our way of life and freedom. The military saw a surge of volunteers since then, most if not all of whom wanted to help others. Now that I have separated from the military, helping people is still one of the reasons I plan to enter the world of medical sales. Medical devices, regardless of the company, space or specific instrument help increase patients’ quality of living, without question. The military taught me a lot about a career in sales, and I look forward to joining another industry designed to help people.

Joseph Benevento originally published this article on JosephBenevento.com

How To Enter A New Career With Confidence

So, you’re entering into a new career field. For one reason or another, you are making a life change that is of no small feat. It’s true, many experience much uncertainty, anxiety, and fear when entering into a new and possibly unfamiliar industry. But you don’t have to enter into this new stage feeling unequipped. In some ways, all of your life has provided you with the skills and experience to navigate through this new career choice.

In fact, I’m entering into a new career industry myself. And believe me, it’s not an industry I would have envisioned myself in a few years ago. And while it’s certainly a new challenge I’m excited to face, I’m not entering the industry without any relevant skills. Completely on the contrary.

You see, the trick to entering a new career is knowing how to use the skills you do have while working to acquire the new, needed wisdom.

Back to the Basics

Some people overwhelm themselves with the false notion that they must learn everything there is to know about a new career field before they enter it. But this simply isn’t the case. While educating yourself on your future industry is essential to success, it’s impossible and simply too time-consuming to attempt to learn the ins and outs of an industry you have not yet stepped into. Instead, spend some time returning to the basics of what it takes to succeed in any career field. Hard work, perseverance, and dedication are critical no matter what industry you land in. This false and unfounded idea that you bring no relevant experience to a new career because you haven’t been in that exact industry is simply not true.

In fact, many experts are urging companies to hire raw talent and hard work over experience and a perfect resume. If you can learn to harness and manifest the life lessons you’ve learned in your past career experiences, then there is no reason you cannot apply those directly to your new career.

Practice Patience

It’s important to show patience to yourself when entering a new career field. Know that there will be a learning curve and understand you won’t get everything correct right out of the gate. Allow yourself some time to acclimate to your new surroundings, and put into practice the new skills and knowledge you are learning. Patience is key to success, and success in a new career field seldom happens overnight.

In the end, staying diligent and positive about your new career field are key factors to long-term success. Remember, you’re not entering a new career without anything to the bring to the table. If that were the case, you wouldn’t be in the position you are. And while you may be the newest kid on the block in the industry, that doesn’t mean you don’t have a much needed new set of skills to bring to the neighborhood.

Joseph Benevento originally published this article on josephbenevento.com