Marketing Mistakes You Should Avoid At All Cost

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Marketing is the first step towards selling a product and keeping it relevant. In the recent years the task of marketing something to the masses has become more rigorous due to the amount of platforms you are now able to share your product on, and the amount of reach it is getting when shared on them. In order to keep your product relevant and selling, here are some mistakes you should avoid at all cost.

Lack of Planning
Failing to plan is essentially the same as planning to fail. When marketing a product to people, there must be a strategy put in place first. Where is the product going to have the most impact? Will it be on Facebook, where you are able to write long post? Or an add on Twitter that shows up on people’s timelines. All of this should be taken into consideration when setting marketing goals, as well as a timeline, since study shows that it takes consumers multiple encounters with an add to recognize a product. Continue reading “Marketing Mistakes You Should Avoid At All Cost”

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What is Influencer Marketing?

Influencer marketing is not a new strategy, though it has become an increasingly popular topic amongst marketers. Its effectiveness, especially in comparison with traditional advertising strategies, is thought to have sparked its rise in pertinence. What is influencer marketing and how is it so effective?

Influencer marketing incorporates someone with a large social media reach, known as an influencer, to help deliver a message to a large population. Marketing that utilizes influencers proves different than traditional advertising that uses celebrities, as influencer marketing does not borrow from credibility, but instead reach. This creates an authentic and transparent marketing strategy which proves effective in increasing consumer awareness and action.

To read the full article, visit Joseph Benevento’s website.