Print vs. Online Marketing: Which Is Right For Your Business?

Living in the information age has many advantages, but marketing to specific audiences and niches presents specific challenges. How can we best reach our target audience or attract new customers? Is there a way to bridge the gap between traditional and online marketing?

The simple answer to the latter question is, “yes.” In fact, doing so is no longer a matter of choice; it’s a matter of survival. Successful marketers know when and where to use each.

 

Online Marketing

relying heavily on online marketing works for businesses that match one of two basic criteria:

  1. You have a brick-and-mortar company but you do a considerable percentage of your business online
  2. You only do business online (eg. e-commerce)

In both instances, a strong online marketing presence is critical to success because you are dealing with a customer base that extends beyond a single location or geographic area.

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4 Reasons to Try Working Out with Trainers

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Going to the gym is the first step towards building a healthier lifestyle, and it is important to do it right. One of the first choices that a person needs to make is if they are going to work with a trainer or not. A trainer can make a big difference, so it is important to understand what they can do before making that choice.

 

Fixing Form

Technique is important for people who are working out. Maintaining proper form will maximize the impact of the workout and help to prevent stress and injuries. The basics are fairly simple, but it can be hard for people to watch their form while they are working out.

A good trainer will know how to do each exercise properly and be able to keep an eye on their students. That ensures that those students will learn as quickly as possible and benefit from good form from the earliest stages of their workout.

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4 Creative Marketing Trends Coming in 2019

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To keep your business competitive in today’s fast-paced digital world, you need to stay up to date on the latest marketing trends so you don’t get left behind. To help you do that, we’ve compiled a few of the hottest creative marketing trends that you’re sure to see throughout the year of 2019.

 

Native advertising

Vastly different from the sponsored posts you’ve become adept at ignoring, native advertising is when marketers subtly slide the product or service into a piece of existing content. This provides users with a break from the overwhelming, in-your-face style adverts they’ve grown used to.

By working strategically with content creators in your niche, businesses of all sizes can gain large amounts of exposure without relying on heavily pushing their products and services.

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Incorporating Fitness into your Lifestyle

Joseph Benevento: Everyone needs to incorporate fitness into their daily lifestyle. Sedentary people are at greater risk for heart and cardiovascular problems, joint problems, and diabetes. Staying in shape means that you will live longer and be more satisfied with your daily life.

 

Starting Fresh

It can be daunting to start a fitness plan. Rather than going all in, it’s a good idea to start slow and to work your way up to a more rigorous schedule . First, try incorporating more movement into your daily routine. Stand as much as possible when you would normally sit. Do exercises while you are watching TV. Take the stairs instead of the elevator at work. Incorporate stretches and strength moves throughout the day, like squatting when you pick something up off the floor. These little changes can add up to a great start on your healthier lifestyle.

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Easy Tips for Those Entering Sales

Joseph Benevento: A career in sales can be a promising path to take, but it also takes a positive attitude and an outgoing personality. Since your income depends on your ability to close sales, adopting the best sales strategies can impact your ability to earn a good income. Instead of relying solely on your winning personality, try incorporating some of these strategies into the way you approach and handle each potential customer.

 

Forget the Hard Sell

An aggressive sales approach is likely to turn people off, especially in today’s climate. Consumers are interested in forging relationships with businesses they can trust, so they tend to veer away from those businesses that seem solely intent on making a sale Instead, try to solve a problem for your customer in a way that relies on your product. Consumers are more willing to buy, if they feel as though the product will really help them.

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Marketing Mistakes You Should Avoid At All Cost

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Marketing is the first step towards selling a product and keeping it relevant. In the recent years the task of marketing something to the masses has become more rigorous due to the amount of platforms you are now able to share your product on, and the amount of reach it is getting when shared on them. In order to keep your product relevant and selling, here are some mistakes you should avoid at all cost.

Lack of Planning
Failing to plan is essentially the same as planning to fail. When marketing a product to people, there must be a strategy put in place first. Where is the product going to have the most impact? Will it be on Facebook, where you are able to write long post? Or an add on Twitter that shows up on people’s timelines. All of this should be taken into consideration when setting marketing goals, as well as a timeline, since study shows that it takes consumers multiple encounters with an add to recognize a product. Continue reading “Marketing Mistakes You Should Avoid At All Cost”

What is Influencer Marketing?

Influencer marketing is not a new strategy, though it has become an increasingly popular topic amongst marketers. Its effectiveness, especially in comparison with traditional advertising strategies, is thought to have sparked its rise in pertinence. What is influencer marketing and how is it so effective?

Influencer marketing incorporates someone with a large social media reach, known as an influencer, to help deliver a message to a large population. Marketing that utilizes influencers proves different than traditional advertising that uses celebrities, as influencer marketing does not borrow from credibility, but instead reach. This creates an authentic and transparent marketing strategy which proves effective in increasing consumer awareness and action.

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