Print vs. Online Marketing: Which Is Right For Your Business?

Living in the information age has many advantages, but marketing to specific audiences and niches presents specific challenges. How can we best reach our target audience or attract new customers? Is there a way to bridge the gap between traditional and online marketing?

The simple answer to the latter question is, “yes.” In fact, doing so is no longer a matter of choice; it’s a matter of survival. Successful marketers know when and where to use each.

 

Online Marketing

relying heavily on online marketing works for businesses that match one of two basic criteria:

  1. You have a brick-and-mortar company but you do a considerable percentage of your business online
  2. You only do business online (eg. e-commerce)

In both instances, a strong online marketing presence is critical to success because you are dealing with a customer base that extends beyond a single location or geographic area.

Continue reading “Print vs. Online Marketing: Which Is Right For Your Business?”

4 Creative Marketing Trends Coming in 2019

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To keep your business competitive in today’s fast-paced digital world, you need to stay up to date on the latest marketing trends so you don’t get left behind. To help you do that, we’ve compiled a few of the hottest creative marketing trends that you’re sure to see throughout the year of 2019.

 

Native advertising

Vastly different from the sponsored posts you’ve become adept at ignoring, native advertising is when marketers subtly slide the product or service into a piece of existing content. This provides users with a break from the overwhelming, in-your-face style adverts they’ve grown used to.

By working strategically with content creators in your niche, businesses of all sizes can gain large amounts of exposure without relying on heavily pushing their products and services.

Continue reading “4 Creative Marketing Trends Coming in 2019”

Marketing Trends Coming in 2019

marketing trends coming in 2019

Each year, the extensiveness of technology and its advancements continue to expand. It seems that what looks to be impossible this year with technology, will become a reality by the next. Because of the continual advancements, businesses must stay on top of the different trends that come as a result. Stay in touch and on top of marketing trends in 2019 by checking out these expected fads.

Forget Ads – Out with advertisements, in with reputable content. People no longer trust companies to provide accurate information over dramatized results. Rather than trust the people aiming to make profits, consumers are not looking to people they know, branded sites, and reviews. It is projected that 30% of all internet users will be using ad blockers by the end of 2019.

Authenticity – As everything shifts from human-based customer service to automation and bots, there is a genuine concern that businesses will suffer a loss due to the lack of opportunity for relationship building. However, 2019 already has a solution: offer an authentic experience by adding a personal touch when possible and making an effort to connect with consumers on a consistent basis.

Content Marketing – To say that content marketing is a new concept would be wrong, by nearly a decade. While it is widely known that using informative content to build your brand can be extremely successful, content marketing in 2019 has flourished into a content marketing plan. Rather than focusing on the content specifically, content marketing now requires extra time to create and publish consistent content that helps companies achieve their goals while providing meaningful value to the audience.

New Formats – Technology is the new wave, and how we use it have continued to evolve. 2018 proved to be the year of videos, and 2019 has no plans to slow it down. Podcasts were another new format that saw substantial interest, and bot usage became an option to produce better customer service. Find success in 2019 by adopting new formats and mediums and ditching the ones that don’t pan out.

Personalization – If you weren’t aware of personalization in 2018 (you must’ve been living under a rock), you will hear of it in 2019. Anticipated to be a top marketing fad this year, personalization of products and services will become a more mature and extensive process in 2019. Because of the scale personalization will take, 2019 will see a lot of experimental models and concepts, as companies work to leverage their technologies and data to procure revenue.

Originally published on http://josephbenevento.org

Easy Tips for Those Entering Sales

Joseph Benevento: A career in sales can be a promising path to take, but it also takes a positive attitude and an outgoing personality. Since your income depends on your ability to close sales, adopting the best sales strategies can impact your ability to earn a good income. Instead of relying solely on your winning personality, try incorporating some of these strategies into the way you approach and handle each potential customer.

 

Forget the Hard Sell

An aggressive sales approach is likely to turn people off, especially in today’s climate. Consumers are interested in forging relationships with businesses they can trust, so they tend to veer away from those businesses that seem solely intent on making a sale Instead, try to solve a problem for your customer in a way that relies on your product. Consumers are more willing to buy, if they feel as though the product will really help them.

Continue reading “Easy Tips for Those Entering Sales”

Marketing Mistakes You Should Avoid At All Cost

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Marketing is the first step towards selling a product and keeping it relevant. In the recent years the task of marketing something to the masses has become more rigorous due to the amount of platforms you are now able to share your product on, and the amount of reach it is getting when shared on them. In order to keep your product relevant and selling, here are some mistakes you should avoid at all cost.

Lack of Planning
Failing to plan is essentially the same as planning to fail. When marketing a product to people, there must be a strategy put in place first. Where is the product going to have the most impact? Will it be on Facebook, where you are able to write long post? Or an add on Twitter that shows up on people’s timelines. All of this should be taken into consideration when setting marketing goals, as well as a timeline, since study shows that it takes consumers multiple encounters with an add to recognize a product. Continue reading “Marketing Mistakes You Should Avoid At All Cost”

What is Influencer Marketing?

Influencer marketing is not a new strategy, though it has become an increasingly popular topic amongst marketers. Its effectiveness, especially in comparison with traditional advertising strategies, is thought to have sparked its rise in pertinence. What is influencer marketing and how is it so effective?

Influencer marketing incorporates someone with a large social media reach, known as an influencer, to help deliver a message to a large population. Marketing that utilizes influencers proves different than traditional advertising that uses celebrities, as influencer marketing does not borrow from credibility, but instead reach. This creates an authentic and transparent marketing strategy which proves effective in increasing consumer awareness and action.

To read the full article, visit Joseph Benevento’s website.

The Synonymous Relationship Between Sales and Caring

Have you ever wondered how some people are naturals at connecting with others? You know the types; the ones who walk into a room and instantly command attention; the ones who form lasting relationships in mere minutes. Have you ever wondered the secret behind this type of behavior? The intrigue behind their most coveted skills?

The truth is, there’s no real mystery behind this sense of personability. In actuality, you don’t have to possess a seemingly evasive set of people skills to build relationships and add value to people’s lives; you merely must learn to instill their lives with meaning. In fact, this is the ‘secret’ behind sales. Sales isn’t about some deceptive practice that plays into consumerism. Rather, it’s about helping people find what they want and what instills their life with meaning and purpose.

What is Sales?

Put simply; sales is the desire to put forth an effort that will achieve a desirable outcome for someone. Sadly, far too many people have interpreted it as an avenue to acquire profit. But the true test of success in sales is discovering the intersection of revenue and relationship. The first step to take when working to achieve a client’s goals is to understand their desired outcome. What do they want? What do they need? By doing this, you not only provide an immense amount of value to the client, but you also do so for both yourself and your company.

For instance, make a list of your client’s goals and then make another filled with the tangible ways you can work to achieve their goals. Does the list reflect the initiative you are willing to take? When looking at the list, is it clear the client will see the value you are seeking to your relationship? If not, then you know you have a bit more work to do in learning and understanding your client.

How to Succeed

As counterintuitive as it may seem, if you truly wish to succeed in sales then you have to treat people as your counterparts, not as a means to an end. Take the time to learn someone’s name even if you don’t think a profitable relationship will arise anytime soon. Learn about their cares, worries, wants, and needs. Once this foundation is built, you can then learn what will be most beneficial to the client.

Again, developing a strong business relationship with a client starts first with developing a strong personal relationship. Show you care about their well-being, not just the paycheck you can receive from them.

Taking the step into sales can be an exciting, meaningful, and lucrative experience. And learning how to show you care and show interest can be the determining factor in positioning yourself as a cut above the rest.

Joseph Benevento originally published this article on josephbenevento.net

Cutting Through the Noise: Marketing in the 21st Century

Marketing in the digital explosion of the 21st century has brought an array of technological advances, predictive analytics, and marketing tools that the professionals of 50 years ago couldn’t have dreamt of. Indeed, the precision of paid search and SEO marketing that is available to professionals today is nothing short of astounding.

In some ways, marketing is more fine-tuned and more accessible than ever before—but it’s also more convoluted and crowded than ever before, too. The constant stream of communication in the 21st century is nowhere more evident than online. Every day, the internet slams consumers with vast amounts of information; from politics to reality television. So, how do you learn to cut through the noise without adding to it?

Bring it to the Basics

If traditional advertising created the era of ‘Madmen,’ digital advertising has created the age of the ‘all-out crazy man.’ But one way to counteract the noise and use it for your benefit is through harnessing the most traditional form – word-of-mouth – and revamping it for your benefit. This is where a quality and engaged social media presence is crucial. Learning to market yourself or your company in an effective manner is the defining line between successful marketing and a stagnant campaign.

Popular social platforms like Twitter and LinkedIn allow you to interact with your audience directly. Gone are the days of strict separation between the business and its and the consumer. Marketing your brand your product in the first person is a great way to build quality engagement and trustworthiness with your audience.

Lots of (Quality) Content

Consistent engagement is crucial. But if you’re not producing entertaining, interesting, and thought-provoking content, then you’re simply adding to the noise of the industry. As the craziness of the digital age reaches near epidemic proportions, it’s important to focus on quality engagement. How? Well, maybe you don’t need to post 25 nonsensical tweets in one day. It’s better to peak the interest of your followers than it is to overload and overstimulate their senses.

Learning to channel your passions into marketable motifs is also vital to marketing success. Instead of focusing so much on determining what the new trend is, try to figure out how to market the things you love. Unless you’re into something extremely esoteric, then you’re probably going to find people in the ether that enjoy much of the same the same things you do.

In many ways, marketing is the same today as it’s always been. But with so many messages present through so many mediums, strategic marketing is perhaps more important than ever before.

Joseph Benevento originally published this article on josephbenevento.net