When Sales Go Wrong and How to Fix It

when sales go wrong and how to fix it

In the field of sales, many different factors make up the job. Sales personnel must know about their products, services, and business; they must understand the costs, shipping, and time it takes for consumers to receive their purchased goods; they must know when products are running low or when they are discounted, and they have to know how to sell the product to people.

While it is a lot to keep track of, sales managers and businesses can keep their employees one step ahead by preparing them for possible issues that may arise. Whether it be within the team or between an employee and customer, use these tips to prepare for when sales go wrong.

For customers:

Immediate Communication. Anytime there is an issue with your sales or product; you must notify the customer in a timely fashion to give them the chance to plan and address any inconveniences that may arise. It might not be easy, but it is necessary. With the proper timing and approach, it is possible to build a stronger relationship based on the accountability and responsibility displayed.

Improve comfort. Find a way to help the customer deal with any inconveniences caused and never put any blame on them. Work to diminish the blow as much as possible, and allow them the opportunity to discuss any fear or disappointment they may have.

Apologies. Learning to apologize appropriately is a skill that is utilized in all areas of life. However, when it comes to sales, an apology should not be the first thing on your mind. Without a plausible solution, the customer won’t be receptive to the apology and may find it condescending.

Compensation. When it comes to business, the number one motivator is profits, which is driven from consumers. Therefore, when a consumer takes a loss–whether that be through products or services, they should be compensated for more than they lost to ensure their business stays with your company, and that their negative experience dissipates.

For employees:

Education. Stay ahead of the potential issues by keeping your team educated and up-to-date on all things sales and your company. By involving them in the metrics of the company, the sales staff becomes more than their own sale numbers.

Team Tension. No matter what field or industry you work in, tension and conflict are sure to arise. If unaddressed, these things can impact the workplace culture and overall productivity. Rather than allowing it to brew, pay attention and encourage employees to communicate. Chances are it is all a misunderstanding.

Stop talking. One of the quickest way to lose a sale before hanging up the phone is continuing to talk to the potential customer after they have expressed readiness to get started. By trying to further sell, personnel may say something that could make the customer think twice. Rather than taking the chance, stop discussing the product after they’ve agreed to give it a try, and move into solidifying the sale.

Originally published on http://josephbenevento.net

Marketing Trends Coming in 2019

marketing trends coming in 2019

Each year, the extensiveness of technology and its advancements continue to expand. It seems that what looks to be impossible this year with technology, will become a reality by the next. Because of the continual advancements, businesses must stay on top of the different trends that come as a result. Stay in touch and on top of marketing trends in 2019 by checking out these expected fads.

Forget Ads – Out with advertisements, in with reputable content. People no longer trust companies to provide accurate information over dramatized results. Rather than trust the people aiming to make profits, consumers are not looking to people they know, branded sites, and reviews. It is projected that 30% of all internet users will be using ad blockers by the end of 2019.

Authenticity – As everything shifts from human-based customer service to automation and bots, there is a genuine concern that businesses will suffer a loss due to the lack of opportunity for relationship building. However, 2019 already has a solution: offer an authentic experience by adding a personal touch when possible and making an effort to connect with consumers on a consistent basis.

Content Marketing – To say that content marketing is a new concept would be wrong, by nearly a decade. While it is widely known that using informative content to build your brand can be extremely successful, content marketing in 2019 has flourished into a content marketing plan. Rather than focusing on the content specifically, content marketing now requires extra time to create and publish consistent content that helps companies achieve their goals while providing meaningful value to the audience.

New Formats – Technology is the new wave, and how we use it have continued to evolve. 2018 proved to be the year of videos, and 2019 has no plans to slow it down. Podcasts were another new format that saw substantial interest, and bot usage became an option to produce better customer service. Find success in 2019 by adopting new formats and mediums and ditching the ones that don’t pan out.

Personalization – If you weren’t aware of personalization in 2018 (you must’ve been living under a rock), you will hear of it in 2019. Anticipated to be a top marketing fad this year, personalization of products and services will become a more mature and extensive process in 2019. Because of the scale personalization will take, 2019 will see a lot of experimental models and concepts, as companies work to leverage their technologies and data to procure revenue.

Originally published on http://josephbenevento.org

The Synonymous Relationship Between Sales and Caring

Have you ever wondered how some people are naturals at connecting with others? You know the types; the ones who walk into a room and instantly command attention; the ones who form lasting relationships in mere minutes. Have you ever wondered the secret behind this type of behavior? The intrigue behind their most coveted skills?

The truth is, there’s no real mystery behind this sense of personability. In actuality, you don’t have to possess a seemingly evasive set of people skills to build relationships and add value to people’s lives; you merely must learn to instill their lives with meaning. In fact, this is the ‘secret’ behind sales. Sales isn’t about some deceptive practice that plays into consumerism. Rather, it’s about helping people find what they want and what instills their life with meaning and purpose.

What is Sales?

Put simply; sales is the desire to put forth an effort that will achieve a desirable outcome for someone. Sadly, far too many people have interpreted it as an avenue to acquire profit. But the true test of success in sales is discovering the intersection of revenue and relationship. The first step to take when working to achieve a client’s goals is to understand their desired outcome. What do they want? What do they need? By doing this, you not only provide an immense amount of value to the client, but you also do so for both yourself and your company.

For instance, make a list of your client’s goals and then make another filled with the tangible ways you can work to achieve their goals. Does the list reflect the initiative you are willing to take? When looking at the list, is it clear the client will see the value you are seeking to your relationship? If not, then you know you have a bit more work to do in learning and understanding your client.

How to Succeed

As counterintuitive as it may seem, if you truly wish to succeed in sales then you have to treat people as your counterparts, not as a means to an end. Take the time to learn someone’s name even if you don’t think a profitable relationship will arise anytime soon. Learn about their cares, worries, wants, and needs. Once this foundation is built, you can then learn what will be most beneficial to the client.

Again, developing a strong business relationship with a client starts first with developing a strong personal relationship. Show you care about their well-being, not just the paycheck you can receive from them.

Taking the step into sales can be an exciting, meaningful, and lucrative experience. And learning how to show you care and show interest can be the determining factor in positioning yourself as a cut above the rest.

Joseph Benevento originally published this article on josephbenevento.net