Print vs. Online Marketing: Which Is Right For Your Business?

Living in the information age has many advantages, but marketing to specific audiences and niches presents specific challenges. How can we best reach our target audience or attract new customers? Is there a way to bridge the gap between traditional and online marketing?

The simple answer to the latter question is, “yes.” In fact, doing so is no longer a matter of choice; it’s a matter of survival. Successful marketers know when and where to use each.

 

Online Marketing

relying heavily on online marketing works for businesses that match one of two basic criteria:

  1. You have a brick-and-mortar company but you do a considerable percentage of your business online
  2. You only do business online (eg. e-commerce)

In both instances, a strong online marketing presence is critical to success because you are dealing with a customer base that extends beyond a single location or geographic area.

Continue reading “Print vs. Online Marketing: Which Is Right For Your Business?”

4 Creative Marketing Trends Coming in 2019

Joseph Benevento Creative Marketing.png

To keep your business competitive in today’s fast-paced digital world, you need to stay up to date on the latest marketing trends so you don’t get left behind. To help you do that, we’ve compiled a few of the hottest creative marketing trends that you’re sure to see throughout the year of 2019.

 

Native advertising

Vastly different from the sponsored posts you’ve become adept at ignoring, native advertising is when marketers subtly slide the product or service into a piece of existing content. This provides users with a break from the overwhelming, in-your-face style adverts they’ve grown used to.

By working strategically with content creators in your niche, businesses of all sizes can gain large amounts of exposure without relying on heavily pushing their products and services.

Continue reading “4 Creative Marketing Trends Coming in 2019”

When Sales Go Wrong and How to Fix It

when sales go wrong and how to fix it

In the field of sales, many different factors make up the job. Sales personnel must know about their products, services, and business; they must understand the costs, shipping, and time it takes for consumers to receive their purchased goods; they must know when products are running low or when they are discounted, and they have to know how to sell the product to people.

While it is a lot to keep track of, sales managers and businesses can keep their employees one step ahead by preparing them for possible issues that may arise. Whether it be within the team or between an employee and customer, use these tips to prepare for when sales go wrong.

For customers:

Immediate Communication. Anytime there is an issue with your sales or product; you must notify the customer in a timely fashion to give them the chance to plan and address any inconveniences that may arise. It might not be easy, but it is necessary. With the proper timing and approach, it is possible to build a stronger relationship based on the accountability and responsibility displayed.

Improve comfort. Find a way to help the customer deal with any inconveniences caused and never put any blame on them. Work to diminish the blow as much as possible, and allow them the opportunity to discuss any fear or disappointment they may have.

Apologies. Learning to apologize appropriately is a skill that is utilized in all areas of life. However, when it comes to sales, an apology should not be the first thing on your mind. Without a plausible solution, the customer won’t be receptive to the apology and may find it condescending.

Compensation. When it comes to business, the number one motivator is profits, which is driven from consumers. Therefore, when a consumer takes a loss–whether that be through products or services, they should be compensated for more than they lost to ensure their business stays with your company, and that their negative experience dissipates.

For employees:

Education. Stay ahead of the potential issues by keeping your team educated and up-to-date on all things sales and your company. By involving them in the metrics of the company, the sales staff becomes more than their own sale numbers.

Team Tension. No matter what field or industry you work in, tension and conflict are sure to arise. If unaddressed, these things can impact the workplace culture and overall productivity. Rather than allowing it to brew, pay attention and encourage employees to communicate. Chances are it is all a misunderstanding.

Stop talking. One of the quickest way to lose a sale before hanging up the phone is continuing to talk to the potential customer after they have expressed readiness to get started. By trying to further sell, personnel may say something that could make the customer think twice. Rather than taking the chance, stop discussing the product after they’ve agreed to give it a try, and move into solidifying the sale.

Originally published on http://josephbenevento.net

Easy Tips for Those Entering Sales

Joseph Benevento: A career in sales can be a promising path to take, but it also takes a positive attitude and an outgoing personality. Since your income depends on your ability to close sales, adopting the best sales strategies can impact your ability to earn a good income. Instead of relying solely on your winning personality, try incorporating some of these strategies into the way you approach and handle each potential customer.

 

Forget the Hard Sell

An aggressive sales approach is likely to turn people off, especially in today’s climate. Consumers are interested in forging relationships with businesses they can trust, so they tend to veer away from those businesses that seem solely intent on making a sale Instead, try to solve a problem for your customer in a way that relies on your product. Consumers are more willing to buy, if they feel as though the product will really help them.

Continue reading “Easy Tips for Those Entering Sales”

Marketing Mistakes You Should Avoid At All Cost

joseph-benevento-san-diego-1542309745-1931

Marketing is the first step towards selling a product and keeping it relevant. In the recent years the task of marketing something to the masses has become more rigorous due to the amount of platforms you are now able to share your product on, and the amount of reach it is getting when shared on them. In order to keep your product relevant and selling, here are some mistakes you should avoid at all cost.

Lack of Planning
Failing to plan is essentially the same as planning to fail. When marketing a product to people, there must be a strategy put in place first. Where is the product going to have the most impact? Will it be on Facebook, where you are able to write long post? Or an add on Twitter that shows up on people’s timelines. All of this should be taken into consideration when setting marketing goals, as well as a timeline, since study shows that it takes consumers multiple encounters with an add to recognize a product. Continue reading “Marketing Mistakes You Should Avoid At All Cost”

What The Military Taught Me About Sales

Tenacity

Everyone in sales knows the importance of not giving up. Tenacity is often synonymous with persistence, and can be defined as “relentless, stubborn.” You have to be tenacious and persistent without being annoying; excited without being overbearing. The military is an excellent career to quickly learn the art of tenacity. Without it, whatever level military training you go through would be pretty difficult. I’m certainly not saying the military is the only place you can learn this skill; many people develop this within themselves through their environment (upbringing, schooling, friends, family, etc).

Learning the act of pursuing something relentlessly is vital in sales. Most if not all sales-related books will tell you a very, very small percentage of sales are actually closed during the first sales call. Knowing how to go after that prospective client and chase down that final sale in the face of a ticking clock requires a lot of relentless talent – and stress management – which is an entirely separate topic for another day. You can think of it this way: talent and training both provide the insight into what will be a good sale, and tenacity provides the ability to go out and chase it down.

Learn to love the chase by tangling with tenacity.

The Importance of Relationships

Another concept the military instills in you is the importance of building relationships. When you join the military, it doesn’t matter what the interests, skin color, or background of the person are next to you – it just matters that whether they’re male or female they are your family, a volunteer, and have motivations very similar to your own for joining the service. This goes hand in hand with the importance of fostering meaningful relationships in sales. As I stated in a previous blog, sales are about creating meaningful and lasting relationships. The sales process is first and foremost about creating a bond between the salesperson and the prospective client and knowing how to operate around that fine line of personal and professional can be the defining factor between making or breaking the sale.

The Desire to Help

People enter the military for a variety of different reasons, but most people stay in to help their country, and overall make the world a better place to live. 9/11 highlighted the fact that there are people out there committed to ending our way of life and freedom. The military saw a surge of volunteers since then, most if not all of whom wanted to help others. Now that I have separated from the military, helping people is still one of the reasons I plan to enter the world of medical sales. Medical devices, regardless of the company, space or specific instrument help increase patients’ quality of living, without question. The military taught me a lot about a career in sales, and I look forward to joining another industry designed to help people.

Joseph Benevento originally published this article on JosephBenevento.com

The Synonymous Relationship Between Sales and Caring

Have you ever wondered how some people are naturals at connecting with others? You know the types; the ones who walk into a room and instantly command attention; the ones who form lasting relationships in mere minutes. Have you ever wondered the secret behind this type of behavior? The intrigue behind their most coveted skills?

The truth is, there’s no real mystery behind this sense of personability. In actuality, you don’t have to possess a seemingly evasive set of people skills to build relationships and add value to people’s lives; you merely must learn to instill their lives with meaning. In fact, this is the ‘secret’ behind sales. Sales isn’t about some deceptive practice that plays into consumerism. Rather, it’s about helping people find what they want and what instills their life with meaning and purpose.

What is Sales?

Put simply; sales is the desire to put forth an effort that will achieve a desirable outcome for someone. Sadly, far too many people have interpreted it as an avenue to acquire profit. But the true test of success in sales is discovering the intersection of revenue and relationship. The first step to take when working to achieve a client’s goals is to understand their desired outcome. What do they want? What do they need? By doing this, you not only provide an immense amount of value to the client, but you also do so for both yourself and your company.

For instance, make a list of your client’s goals and then make another filled with the tangible ways you can work to achieve their goals. Does the list reflect the initiative you are willing to take? When looking at the list, is it clear the client will see the value you are seeking to your relationship? If not, then you know you have a bit more work to do in learning and understanding your client.

How to Succeed

As counterintuitive as it may seem, if you truly wish to succeed in sales then you have to treat people as your counterparts, not as a means to an end. Take the time to learn someone’s name even if you don’t think a profitable relationship will arise anytime soon. Learn about their cares, worries, wants, and needs. Once this foundation is built, you can then learn what will be most beneficial to the client.

Again, developing a strong business relationship with a client starts first with developing a strong personal relationship. Show you care about their well-being, not just the paycheck you can receive from them.

Taking the step into sales can be an exciting, meaningful, and lucrative experience. And learning how to show you care and show interest can be the determining factor in positioning yourself as a cut above the rest.

Joseph Benevento originally published this article on josephbenevento.net

Cutting Through the Noise: Marketing in the 21st Century

Marketing in the digital explosion of the 21st century has brought an array of technological advances, predictive analytics, and marketing tools that the professionals of 50 years ago couldn’t have dreamt of. Indeed, the precision of paid search and SEO marketing that is available to professionals today is nothing short of astounding.

In some ways, marketing is more fine-tuned and more accessible than ever before—but it’s also more convoluted and crowded than ever before, too. The constant stream of communication in the 21st century is nowhere more evident than online. Every day, the internet slams consumers with vast amounts of information; from politics to reality television. So, how do you learn to cut through the noise without adding to it?

Bring it to the Basics

If traditional advertising created the era of ‘Madmen,’ digital advertising has created the age of the ‘all-out crazy man.’ But one way to counteract the noise and use it for your benefit is through harnessing the most traditional form – word-of-mouth – and revamping it for your benefit. This is where a quality and engaged social media presence is crucial. Learning to market yourself or your company in an effective manner is the defining line between successful marketing and a stagnant campaign.

Popular social platforms like Twitter and LinkedIn allow you to interact with your audience directly. Gone are the days of strict separation between the business and its and the consumer. Marketing your brand your product in the first person is a great way to build quality engagement and trustworthiness with your audience.

Lots of (Quality) Content

Consistent engagement is crucial. But if you’re not producing entertaining, interesting, and thought-provoking content, then you’re simply adding to the noise of the industry. As the craziness of the digital age reaches near epidemic proportions, it’s important to focus on quality engagement. How? Well, maybe you don’t need to post 25 nonsensical tweets in one day. It’s better to peak the interest of your followers than it is to overload and overstimulate their senses.

Learning to channel your passions into marketable motifs is also vital to marketing success. Instead of focusing so much on determining what the new trend is, try to figure out how to market the things you love. Unless you’re into something extremely esoteric, then you’re probably going to find people in the ether that enjoy much of the same the same things you do.

In many ways, marketing is the same today as it’s always been. But with so many messages present through so many mediums, strategic marketing is perhaps more important than ever before.

Joseph Benevento originally published this article on josephbenevento.net